India -April 1, 2022–Ahead of Earth Day, Dell Technologies is launching new products andsustainable materialsto help address the growing issues of waste and resource constraints.
These new products and materials build on Dell’s recent reveal ofConcept Luna – an ambitious prototype that explores revolutionary design ideas to reduce resource use and keep even more circular materials in the economy. The new additions show how Dell is driving progress against its sustainability goals today while providing more choice for customers who are increasingly prioritizing the environment when making purchase decisions.
“Dell’s purpose is to create technology that drives human progress. We’re inspired by the opportunity to change things for the better for our future generations. This is clear in the new ways we’re designingand packaging our products tohelp reduceenvironmental impact, waste and emissions,” said Rahul Tikoo, senior vice president,Client Product Group, Dell Technologies. “As we build on our circular leadership, we’re taking this a step further – continually examining, re-examining and reconsidering every step of the product lifecycleto deliver even more sustainable products in the future.”
Latitude 5000 series: Bringing together the world’s most innovative use of sustainable materials.[i]
The Latitude 5000 series is Dell’s highest volume PC; therefore, investments in sustainability features help ensure Delleffectively delivers impact at scale. The latest Latitude 5000 series offers even more intentional design choices toincrease use of recycled and renewable content including:
- Alaptop lidmade from 71% recyclable and renewable materials including tree-based bioplastic upcycled from the paper making industry (21%), reclaimed carbon fiber (20%) and post-consumer recycled plastic (30%).[ii]By focusing on the second heaviest part of the device – the lid – Dell can make a larger sustainability impact, helping reduce the product’s carbon, water and energy footprint.
- The base of the system is created withreclaimed carbon fiber (20%) andnew bio-based rubber feet made from castor bean oil (39%).[iii] This renewable material reduces reliance on petroleum-based materials.
- This series also marks an important milestonein Dell’s existing use of ocean-bound plastics, expanding usebeyond packaging into products. The Latitude 5000 series features ocean-bound plastics in the fan housing (28%).
- Protecting the product, the Latitude 5000 series features packaging made from 100% recycled or renewable materials – all of which is 100% recyclable.[iv]
Advancing sustainable materials across moreproducts and platforms than ever before.
Over the last decade, Dell introduced a strong line-up of sustainable material innovations, including several industry-first applications.Dell is now buildingupon its existingeffortsand partnerships withthe expansion of new sustainable and renewable materials in more products and platforms.
With growing awareness of the serious environmental issues caused by plasticsending up in oceans every year,in 2017,Dell launched the industry’s first projectusingocean-bound plastics to create commercial-scale packaging with the goal of capturing this waste before it enters waterways and transforming it into a resource. Since then, Dell has dramatically scaled usage – consuming over227,000 pounds of ocean-bound plastics and using the material in over 5.1 millionrecyclable packaging trays and endcaps.
“Early on, Dell recognized the need for cross-industry collaboration to address the scale of the ocean-bound plastic problem, and fueled the development and launch of NextWave Plastics, the only consortium of global companies working together to build a network of ocean-bound plastic suppliers and bring value to the communities from which this material is sourced,” said Dune Ives, CEO of Lonely Whale. “Today’s announcement demonstrates Dell’s long-term commitment to addressing the 14 million metric tons of new plastic entering the ocean every year.”
In addition to expanding ocean-bound plastics to the Latitude 5000 series,it can also be found inthe fan housing in our Precision 3000 series mobile workstations, and in the fan and fan housing in Dell OptiPlex Micro desktops and Precision Workstations.[v] Dell has also extended use of this material in its EcoLoop Pro series of backpacks, sleeves and briefcases which features 100% ocean-bound plastic in the exterior main fabric.
The bio-based rubber derived from castor beans can also be found in the bottom bumpers of the Latitude 7430 and 7530 and Precision 3000 series Mobile Workstations—increasing Dell’s mix of renewable materials.[vi]
These new materials join Dell’s existing sustainable materials portfolio which includes closed-loop and recycled plastics, reclaimed carbon fiber, aluminum produced with hydro power, bio-based plastics and closed-loop aluminum and rare earth magnets. These efforts were recently recognized by the Environmental Protection Agency’s (EPA) Sustainable Materials Management Awards, where Dell’s use of bio-based plastics received a Cutting Edge Champion Award, its closed-loop aluminum pilot received the Sustained Excellence Award and its recycling services received a Gold Recycling Award. These awards mark eight consecutive years that Dell has been recognized with by the EPA for its commitment to sustainable materials management and recycling electronics responsibly.
Designing and manufacturing products with sustainable materials is only half of the circular economy story – reducinge-wasteby keeping products and materials in use as long as possiblethrough repair, reuse and recycling is just as critical.In support of this ambition, Dell recently launchednew programs which build on its 20+ years of offering global recycling services to rethink, redesign, reuse and recycle – adapting to changing customer and consumer demands.
New packaging made from 100% recycled or renewable materials – and is 100%recyclable
Dell is accelerating progress on its 2030 packaging moonshot goal, introducing its first packaging made from 100% recycled or renewable materials which is 100% recyclable.[vii]This new packagingincludes:
The new packaging is rolling out across all new Latitude series laptops, Precisionmobile workstations and XPS devices, giving Dell the opportunity to make impact at scale.
Additional Dell news:
In case you missed it, check out Dell’s additional news and announcements:
- Dell Technologies elevates the hybrid work experience(Attached for your reference)
- Rethinking Recycling blog
- New Asset Recovery Services expands to 35 countries
- Precision 5470 delivers unrivaled power in a 14” workstation(Attached for your reference)
- Dell Technologies evolves and elevates cloud client computing ecosystem
[i] Based on Dell internal analysis, November 2021. Featuring, 35% of recycled plastics, 20% of recycled carbon fiber, renewable 39% of bio-based materials, and 28% of ocean bound plastics. Percentage of bio-based and recycled content by weight. Starting April 2022.
[ii]Percentage of bio-based and recycled content by weight.
[iii]Percentage of bio-based and recycled content by weight.
[iv] Approximately 95% recycled content and 5% renewable content in the form of FSC paper fibers. Excludes optional items added to order and included in box. Paper packaging materials can be recycled via municipal recycling, where available. System bag is made from recycled plastic and can be recycled along with other thin plastics.
[v]Dell Precision 3570/3571 Mobile Workstationscontain 28% ocean-bound plastics in the fan housing. It can also be found in the fan and fan housing in Dell OptiPlex Micro desktops and select Precision Fixed Workstations (13% total).
[vi] Castor oil-based rubber is used in the bottom bumpers of Latitude 7430 and 7530 (up to 39%) and Precision Mobile Workstations (up to 46%).
[vii] Excludes optional items added to order and included in box. Renewable materials in the form of FSC paper fibers. Paper packaging materials can be recycled via municipal recycling, where available. System bag is made from recycled plastic and can be recycled along with other thin plastics.
[viii]New packaging is made with up to 95% recycled content and up to 22% renewable content in the form of FSC paper fibers. Material make up varies by product and size. Excludes optional items added to order and included in box.
