“Distributor selection and Onboarding” process for offline distribution
Xiaomi India, country’s No.1 smartphone and smart TV brand, today received ISO 9001:2015 certification for their distributor selection and onboarding process for offline distribution. An end-to-end digital exercise, this process involves a 7-layer evaluation technique for onboarding a distribution partner along with a 5-I framework that focuses on Intent, Investment, Infrastructure, Involvement & Influence.
Having started as an online brand in 2017, Xiaomi India today has the single largest offline exclusive brand presence in the country 1. Through this step, the brands aims to reinforce its position as the leading player in the industry with 350+ distribution partners spread across 679 districts in India. The certification will help both the brand and partners in enhancing customer experience, streamlining process, aid effective partner lifecycle management etc. all of which will result in greater partner satisfaction and growth.
Commenting on the achievement, Muralikrishnan B, Chief Operations Officer, Xiaomi India said “At Xiaomi, our endeavor is to deliver innovation for everyone. This philosophy permeates all aspects of our strategy, planning, and execution. With customer-centricity, service quality, and partner delight being key determinants of success, we have set high standards for ourselves, and the industry is evolving and maturing our operating processes. We are proud to have institutionalized best-in-class processes for our Offline Distribution partner selection, onboarding, and network management and thus, awarded ISO 9001:2015 certification. In line with our “Grow with Mi” initiative, this industry-first achievement highlights our commitment to providing equal opportunity to first-time entrants and aspiring entrepreneurs.”
The certification process and assessment was conducted by Bureau Veritas, a global leader in testing, inspection, certification, and technical assistance with a worldwide presence across 140 countries. Committed to adhering to the highest of international standards, Xiaomi India underwent a rigorous evaluation process which included an assessment of quality management, system development, documentation review, pre-audit, initial assessment, verification of records, etc. As an ISO 9001:2015 certified company, Xiaomi India will follow the requirements, specifications, guidelines, and characteristics set forth by this certification.
Xiaomi India will continue to review and improve their quality management systems and policies with the intent to provide high-quality and consistent service to consumers and partners. Staying true to their core philosophies the brand will also continue to invest in technology, processes enhancement, and improvement to set higher standards for service quality & process.